Senior Social Media Specialist

At SentinelOne, we are driven by a clear purpose: to give the advantage to those who secure our future. As AI reshapes how organizations build, operate, and innovate, the responsibility to protect them becomes more critical than ever. When you join SentinelOne, your work helps protect global enterprises, critical infrastructure, and the technologies shaping tomorrow. If you are motivated by meaningful challenges and want your impact to be real, measurable, and global, you will find purpose here.

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed. By combining real-time analytics, intelligent automation, and a unified data foundation, we reduce noise, simplify complexity, and empower security teams to focus on what truly matters.

Our teams are builders, problem-solvers, and innovators committed to shaping the future of security. If you are excited to solve hard problems alongside talented, mission-driven people, we invite you to help us build a safer future for humanity.

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes.

As a Content Creator, you will be the face and hands behind SentinelOne's short-form video content — shooting, editing and publishing platform-native videos that bring fresh, culture-forward storytelling from consumer, sports and political media into the cybersecurity space. You live in front of and behind the camera, you know how to make an audience stop scrolling in the first three seconds, and you turn complex security topics into content people actually want to watch.

This role has two paths depending on your background. If you bring technical or cybersecurity fluency, you'll also take the lead on growing and moderating our presence in community spaces like Reddit and Discord — building direct relationships with the practitioner audiences who live there. If your strength is video and storytelling rather than deep technical chops, you'll focus primarily on content production — but an interest in (or aptitude for) community management is a significant plus and something we're eager to develop in this role over time.

Short-form video, first and foremost: Concept, shoot, edit and publish high-volume, platform-native video content (Reels, TikTok, Shorts, LinkedIn video and beyond) that translates cybersecurity topics into content with real cultural relevance

Own the on-camera presence: Be a consistent, recognizable voice for SentinelOne on social media. You are comfortable hosting, reacting, interviewing and improvising in front of a camera, not just producing content for others to appear in

Community engagement: Respond to and engage with customers, partners and security influencers across SentinelOne's channels and the broader social ecosystem

Drive cross-functional content strategy: Partner with demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams, translating their objectives into video and social content that performs

Experimentation and growth: Stay on top of evolving platform features, formats and creator trends; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and community

Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on content as well as specific campaigns

A demonstrated track record as a hands-on, on-camera content creator — you can shoot, edit, write and publish short-form video without waiting on an agency or production team (a portfolio or reel is a must)

2–5 years of experience creating content for a brand, publication, campaign or your own channel(s), ideally with time in or adjacent to consumer brands, sports media, political communications, entertainment, or directly within the cybersecurity ecosystem

Deep understanding of what makes video travel on TikTok, Instagram Reels, YouTube Shorts, LinkedIn and X — including platform-specific formats, algorithms and audience behaviors

Technical or cybersecurity background and experience building or engaging with online communities (Reddit, Discord, Twitch, forums) is highly desired — candidates with this combination will expand community management capabilities as part of this role

Comfort translating complex, technical ideas into content that a broad audience wants to watch — cybersecurity expertise is a strong plus, but not a prerequisite for the video-first version of this role

Exceptional storytelling instincts, with range across tones (authoritative, punchy, human, urgent) and formats (talking-head, skits, interviews, reactive/trend content)

Proficiency with content creation and editing tools (e.g. CapCut, Edits, Premiere, Adobe Creative Suite) as well as social/community management tools and AI applications

Highly organized, self-directed and able to manage multiple workstreams and a consistent publishing cadence without losing quality or speed

Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field — or equivalent experience building an audience/community independently

AI is redefining how the world operates and rewriting the rules of security in real time, and SentinelOne was built for this moment. From day one, we architected an AI-native platform designed to operate at machine speed, not as an add-on to legacy systems but as the foundation itself. If you want to build where innovation and impact move together, this is that place.

We invest in our Sentinels with comprehensive, competitive benefits designed to support you and your family:

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply. If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.