Acquisition Marketing Manager

Reporting to our Head of User Acquisition, you will be responsible for campaign management and strategy across paid channels, with an initial emphasis on Meta Ads and In-app channels. Collaborating closely with creative, data and product, the Acquisition Marketing Manager will play a leading role in unlocking profitable growth and scaling new & existing paid channels to help introduce Jackpot to prospective players. The ideal candidate has extensive experience owning paid social campaign operations and creative strategy for a mobile app with a strong analytical skill set that will help drive aggressive business growth. While this is a remote position, you must be located or willing to relocate to the NYC Metro area to qualify.

Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy.

Supply managed service networks with assets, creative refreshes, tracking links, etc.

Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy

Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data

Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth

Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights

Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy

Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Jackpot stays ahead of the curve on advertising strategies and trends

Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social and App channels (Meta, Tiktok, Snap, Applovin)

Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies

You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making.

You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.

You have a learning mindset with willingness to embrace change, and work in a startup environment.

You have grit, tenacity, and what people describe to be a “get it done” mentality. You don’t believe any task is too big or too small for you.

You are not bothered by change or shifting priorities. You’ve been described as adaptable and solutions-oriented.

One of Jackpot’s core values is Lifelong Learning. We don’t believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you’ve read so far sounds exciting but your experience doesn’t quite match what we’re looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

The opportunity to have a voice, say, and “leave your fingerprints” on our product and business

Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)

- 3+ years of experience managing paid social campaigns, specifically Meta Ads and in-app advertising channels

- Experience with attribution platforms (e.g., Appsflyer) for onboarding and integrating ad partners

- Expertise in creative strategy, including developing and testing ad creatives based on performance data

- Ability to manage third-party ad network relationships and recommend new networks for testing

- Project management skills, particularly coordinating with designers for creative production

- Collaborative mindset to work with cross-functional teams (creative, data, product) and external measurement partners