Lifecycle Marketing Contractor (Iterable)

Cofertility is a Series A company focused on the fast-growing field of fertility and family planning. Through Cofertility Freeze, women can freeze their eggs for free when they donate eggs to a family who can't otherwise conceive. Cofertility Family serves as a more transparent, ethical egg donor matching platform. We are passionate about improving the family-building journey and are in an endless pursuit to make these experiences more positive.

If you can look at a funnel, spot the places people are falling out, and have a drip built and live in Iterable the next day, this could be you.

We're looking for an experienced lifecycle marketer to take on our email and SMS program in Iterable as an ongoing contract role. We're a two-sided marketplace, which means you'll be building for two very different audiences at once: women in their 20s and 30s considering egg freezing through our Split program, and intended parents navigating one of the most emotionally loaded decisions of their lives. The journeys are long, high-consideration, and full of moments where the right message at the right time changes the outcome. Lifecycle is a core driver of our business.

We'll share the business priorities, core lifecycle strategy, and our brand and messaging guidelines. You’ll translate those into effective email and SMS journeys: drafting the copy, building, testing, launching and optimizing, with our sign-off before anything ships. We'll also look to you for recommendations on what to test, refine, or retire based on how flows are performing.

Building new drips and expanding or optimizing existing ones across the full customer journey, from first touch through activation, conversion, and retention

Drafting email and SMS copy for new and updated flows, working from our brand voice guidelines and refining based on our feedback

Digging into our funnels to find where people drop off, then designing and launching re-engagement and win-back programs to address it

Auditing existing flows and updating messaging, logic, and timing as our programs and positioning evolve

Partnering with our product and engineering team to confirm existing tracking is firing correctly, and to spec new events or data points when a flow needs something we don't yet capture

Hand-coding and troubleshooting responsive HTML/CSS email templates that render correctly across clients

Reporting on performance against funnel-stage conversion, not just opens and clicks, with a clear point of view on what to scale and what to kill

Running a real testing roadmap: subject lines, send timing, cadence, sender identity, and offer framing

Documenting what you build, so the program stays maintainable and our team understands what's running

4+ years running lifecycle, CRM, or email marketing programs, ideally for consumer or D2C brands

Deep, current, hands-on Iterable experience: journeys, campaigns, segmentation, templates, data feeds, snippets/Handlebars, HTML, email QA, and testing. Experience with Klaviyo, Braze, or Customer.io is welcome but Iterable fluency is the requirement

Comfortable writing HTML and CSS for email, including debugging why something looks fine everywhere except Outlook

Strong copy instincts. You should be able to draft a solid first pass on most flows and edit toward clarity and warmth

Highly analytical. You can define the metric that matters for a flow, confirm the data behind it is firing correctly, analyze the results, and come back with recommendations

Comfortable working with sensitive, high-stakes subject matter with care and precision. Our audience is making medical and family-building decisions, and tone and accuracy are important

A self-starter who takes a business goal, asks the two questions that actually matter, and comes back with a plan

Bonus: experience in healthcare, fertility, or femtech; familiarity with marketplace or two-sided funnels; familiarity with long consideration funnels and journeys

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We communicate regularly throughout the day, and you’ll never be alone. We believe in giving our team members autonomy, and place value on the output of each team member. Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.

- 3+ years of hands-on lifecycle marketing experience, with a focus on email and SMS programs

- Expert proficiency in Iterable (or similar lifecycle marketing platforms) for building, testing, and launching automated journeys

- Analytical mindset with ability to identify funnel drop-off points and optimize flows based on performance data

- Experience working in a two-sided marketplace or managing multiple distinct audience segments

- Ability to work collaboratively in a contract role, taking direction from business priorities and brand guidelines

- Proven track record of building and scaling drip campaigns across full customer journey (activation, conversion, retention)

- Self-starter with ability to manage monthly priorities and deliver quickly (e.g., from funnel analysis to live campaign within a day)

- Excellent communication skills for presenting test recommendations and refining based on feedback

- Comfort with high-consideration, emotionally sensitive customer journeys (e.g., fertility, healthcare, or similar industries)