B2B Copywriter & Marketing Coordinator - Outbound Sales Materials (Execution and Implementation)
Purple Sales Solutionshas helped technology companies grow across the US, Canada, Europe, and beyond since 2017. We deliver inbound and outbound B2B lead generation from our Toronto HQ.We're now building a high-performance digital marketing team in South Africa, where we already have team members on the ground.
The Role
We're hiring a full-time B2B Copywriter & Marketing Coordinatorto execute weekly Outbound Sales content for our clients and design marketing and sales materials that fuel our outbound lead generation programs. This is a hands-on production role.
Currently, we require assistance with the following types of tasks:
Key Responsibilities
Creating Sales Development Materialsfor outbound Lead Generation campaigns
Creating Follow-up email templates
Creating Outbound Emailsequences
Creating CallScripts
Creating Marketingbriefs and PDF sales content
Implementing emails in sequence tools such as Instantly and HubSpot
Developing and maintaining reports and dashboards to improve system usability
Must Have
BA/BSin Business, Marketing, or Computer Science
2+ years in a B2B Sales Development Content Writer team, ideally B2B or agency
At least two years of experience managing sales/email engagement tools such as Lemlist, Apollo, Instantly, Salesloft, or Outreach.io.
Proven weekly content production at scale
Competitor analysis skills
Understanding of sales processes and working within a sales environment
HubSpot knowledge (doesn't need to be advanced)
Having knowledge and experience in integrating and connecting the CRM (HubSpot) with other tools through API, Zapier, or natively.
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
Strong written English
Proficient with Word documents and Claude.ai
Nice to Have
Design skills in Canva, Figma, or Adobe at a junior level
B2B (preferably IT/SaaS)sector exposure
Light web development: WordPress, Webflow, basic HTML/CSS/JavaScript
Extensive use of Apollo, Lusha, Zoominfo for contact data lists
Capabilities to research and build targeted contact lists based on the Ideal Customer Profile and Buyer Persona
HubSpot Sales Hub Certificate a plus
HubSpot Marketing Hub Certificate a plus
Successful candidates must be:
A self-starter who excels at multitasking and thrives in a fast-paced environment.
A fast learner, eager to learn new things
Able to suggest improvements to existing processes
Reliable, deadline-driven
Professional & courteous
Excellent problem-solving and critical-thinking skills.
Well-organized, accurate.
Fluent in English, excellent written and verbal skills.
French or German is a plus.
Result presentation and statistical analysis abilities.
An excellent communicator and a desire to improve processes.
Why Work with Us
Help build our growing South Africa team
Work with global B2B clients across many different industries and time zones
Best-in-class tools and ongoing professional development
Competitive compensation and performance incentives
Flexible, remote role based in South Africa
Our Values
Trust and reliability: we never miss a piece of content. Ever
We help our clients, but also our colleagues, grow faster
Proven processes and methodologies drive your success
Empathy and support are core to how we work
Your professional growth matters to us
How to Apply
Send your resume and a short cover letter with:
A weekly sequence of email content program you've run (strategy, approach, tools, results)
Links to written content, Lead generation performance metrics
Salary: based on skillsOriginally posted on Himalayas