Senior Social Strategist

Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork.

Brainrider is a marketing and creative agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with ambitious marketers, in-house creative teams, and internal agencies to do more, by filling capability and capacity gaps and enabling them to execute their marketing and creative at scale.

We believe collaboration is at its best when we feel at home, so we work as a team — plain and simple. Whether we’re brainstorming better marketing ideas for our clients, or pushing the gas to meet a tight deadline, it all happens with adaptability, optimism, and teamwork.

Brainrider is looking for a Social Strategist to own how we show up across our social channels — the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations. The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work — we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.

Own organic social strategy across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit — defining the role each channel plays and what success looks like

Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments

Bring a strong, well-reasoned point of view — pressure-test ideas and push past safe executions

Spot and act on real-time trends, moving from idea to published content without waiting on a brief

Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows

Open up genuine two-way conversation with our core audience — building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments

Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate

Build the operational backbone — creator database, rate benchmarks, briefing templates, brand safety and platform compliance — so it scales without adding headcount

Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us

Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting

Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage

Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations

Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start

Manage agency and platform partner relationships, including scope, timelines, and quality of output

Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social

5–8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels

An AI-native approach to social — you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be

A track record of growing social audiences and engagement — channels you moved somewhere meaningfully better, and exactly how

Experience developing organic social strategy for a consumer-facing or audience-driven brand, with a track record of earning attention and building community rather than relying primarily on paid distribution

Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each

Experience running creator or influencer programs, including sourcing, briefing, and measurement

Fluency with the social tooling landscape — publishing, listening, community management, creator management, and analytics — and a point of view on how to evaluate and expand a stack

Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself

Experience navigating sensitive topics and escalation alongside comms, legal, or support partners

We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!

Please include current resume and cover letter, as we would like to learn more about you and your experience

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.