付费媒体经理

About UsQuillbot was founded in 2017 with a mission to help students and professionals strengthen their writing. Today, we help over 56 million people around the world create great things. Whether you're writing, designing, coding, or collaborating, Quillbot is a place where anyone can create at the speed of thought. Our AI-powered tools help you think clearly, communicate effectively, and create beautifully—across every platform, in any format, at any skill level. If you're passionate about using technology to make the path from inspiration to execution more accessible, intentional, and relevant, come join us.

Role OverviewWe’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance

Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value

Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.

Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion

Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.

Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability

Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance

Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders

Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts

Articulate the investment plan and performance results in structured presentation and reporting formats

Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements

Build and manage a global affiliate program, designing commission models that drive incremental sales

Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

7-12 years in Paid Media, Growth Marketing and Performance Marketing.

Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics

Experience working with cross-functional teams with strong bias to negotiation and peer influence

Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker

Background on DTC and B2C. Previous experience on subscription-based business models desired.

Familiarity with AI and writing tools is a bonus.

Developmental opportunities through education & developmental reimbursements & professional workshops

*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.

This role is eligible for hire in India.

We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.

In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.

We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!

Equal ​Employment Opportunity Statement ​(EEO)We are an equal opportunity employer and value diversity and ​inclusion within our company.​We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender ​identity, gender expression, sexual orientation, age, marital status, ​veteran status, or ​ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.

When you apply for a role with Learneo your personal data is treated in accordance with our Candidate Privacy Notice or our EU / UK Candidate Privacy Notice as applicable.

- 5+ years of experience in paid media management, with a focus on performance marketing and scalable growth

- Proven expertise in managing budgets across multiple products, geographies, languages, and channels

- Strong understanding of full-funnel audience strategy, including segmentation, remarketing, and lookalike audiences

- Experience with measurement frameworks, including attribution, incrementality testing, and Marketing Mix Modeling (MMM)

- Ability to collaborate cross-functionally with Data, Engineering, Product, and Finance teams

- Experience managing agency relationships, vendor negotiations, and performance accountability