Drive customer acquisition, activation, and portfolio growth through targeted campaigns. Optimize digital and offline engagement and partnerships to boost customer value. Lead data-driven strategy, KPI delivery, and cross-functional enhancements. Key Responsibilities:
Drive and implement differentiating and compelling strategies to achieve customer growth targets and enhance overall portfolio revenue through cost-effective marketing programs. This includes preparing customer communication materials and ensuring seamless fulfillment of marketing initiatives.
申请条件
Degree holder or above with major in Business Administration, Marketing, or other related discipline.
Minimum of 9 years' solid experience in banking or financial sector covering:
At least 3 years in a managerial position, with a track record in customer value proposition, customer acquisition, and
雇主简介
The Bank of East Asia is a major Hong Kong-based banking and financial services company, offering retail and commercial banking services.