AVP, Customer Segments Management

Reporting to the Customer Segment Management head under the Consumer Financial Services Division, this role manages customer proposition development for Personal Banking and Premier Banking. The incumbent will conduct target customer and market studies, develop best-in-class propositions catering to different segment needs, and align with the Bank’s strategic directives. Responsibilities include designing marketing campaigns to drive customer and revenue growth, meeting annual operating plan targets, and ensuring compliance with Group and regulatory requirements. Key responsibilities: 1.

Bachelor's degree in business administration, Management, Marketing, Banking, or a finance-related field. 5-10 years of experience in customer segment management (affluent preferred), Marketing, Digital, Consumer Products, or similar.

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