Head of Marketing & Partnership, Consumer Financial Services

Strategy and Leadership Define and lead the end-to-end marketing and partnership strategy for Consumer Financial Services (CFS) in Hong Kong and Macau, aligned with entity and regional business priorities. Lead the development of a data-led, customer-centric marketing model, integrating brand, performance, and lifecycle marketing covering customer acquisition, onboarding, engagement, cross-sell, and retention. Provide thought leadership and influence entity and regional strategies through digital, data-led, and performance marketing capabilities.

• Proven experience in a senior marketing leadership role, preferably within financial services or banking. • Strong strategic thinking and ability to translate business objectives into actionable marketing and partnership plans.

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