品牌分析师

Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups.

Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors.

The Brands Ad Analyst is a critical partner to the Dutchie Ads sales team, sitting at the intersection of data analytics, client services, and digital advertising strategy. This role is responsible for equipping the sales team with the data and narratives they need to win new business and retain existing clients. You will build compelling, data-driven stories that demonstrate the impact of advertising on Dutchie’s platform, deliver strategic recommendations for campaign optimization, and serve as a trusted analytical voice in client-facing conversations.

The ideal candidate is equally comfortable writing SQL queries in Snowflake, building dashboards in visualization tools, and presenting performance insights to brand partners. You thrive in a fast-paced, cross-functional environment and bring a consultative mindset to every interaction.

Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning

Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data

Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations

Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings

Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends

Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements

Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker

Develop reusable templates and automated workflows to streamline monthly and quarterly reporting cycles

Serve as the analytical voice in client meetings, confidently presenting findings and fielding data questions from brand stakeholders

Provide strategic recommendations for new campaign launches, budget reallocations, and placement optimizations based on performance data

Quantify the cost of inaction—translate ad spend pauses or reductions into measurable performance impact to reinforce the value of sustained investment

Work closely with Sales, Ad Operations, and Product teams to align on priorities, surface data needs, and communicate insights across the organization

Participate in product testing for new ad placements, targeting features, and platform capabilities, providing structured feedback grounded in performance data

What You Bring...

3-5+ years of experience in digital advertising analytics, media analytics, ad operations, or a related data-driven role

Proficiency in SQL with hands-on experience querying large datasets (Snowflake strongly preferred)

Strong data storytelling ability—you can turn a table of numbers into a narrative that drives action

Comfort in client-facing settings: you can present findings clearly and handle questions with confidence

Strong organizational skills with the ability to manage multiple deliverables across clients and deadlines

Be familiar enough with the data to quickly and accurately pull insights (ad projections, store lists, state rollups etc.) for sales and product teams

Understand ads, snowflake and the data to write queries to test impact of campaign optimizations

Work with Product team to rewrite incrementality report with A-B testing using ad server and user level data

Background in media, digital advertising (retail media, programmatic, display, or sponsored product ads)

Familiarity with ad performance metrics including ROAS, CTR, incrementality, share of voice, and conversion rate

Experience with presentation tools (PowerPoint, Google Slides) for building polished client-ready decks

We are targeting a starting salary of $107,000 - $178,000 based on the intended level for this role.

Full medical benefits including dental and vision plans to ensure you always have the best care.

Equity packages in the form of stock options to all employees.

At Dutchie, we’re committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Dutchie believes that diversity and inclusion among our teammates is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.