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欧洲、中东和非洲区市场与传播经理

雇主

Kardex

地点

远程 · Remote · 罗马尼亚

待遇

面议

工作模式

远程

截止日期

1月1日

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岗位摘要

The Kardex Group is one of the world's leading manufacturers of dynamic storage, retrieval, and distribution systems.

岗位职责

The Kardex Group is one of the world's leading manufacturers of dynamic storage, retrieval, and distribution systems. With more than 3,000 employees worldwide, we develop and manufacture innovative logistics solutions used across a wide range of industries, including industrial manufacturing, retail, healthcare, and administration.
The Manager Marketing & Communications EMEA will support the growth of the Business Partner Management (BPM) across Eastern Europe, the Balkans, the Baltics, the Middle East and South Africa.
Reporting to the Regional Senior Marketing Manager, the role will work closely with regional sales and service teams and business partners/distributors to plan and execute data- and content-driven online and offline marketing initiatives.
Do you have strong international marketing experience in a B2B environment?
The role calls for a proactive, results-driven marketer with proven expertise in generating leads through our channel business partners/distributors, building broad brand awareness, and building a strong lead pipeline for our indirect sales channels. You will coordinate day-to-day projects, determine which strategies have the highest success rates for lead conversion, and become part of our BPM team by working remotely from one of the Eastern European, Balkan, or North African countries or Lisbon.Your tasks
Online & Offline Marketing
Plan and execute integrated marketing activities, including digital campaigns, events, exhibitions, customer activities, and sales enablement.
Content & Assets Creation
Create and promote engaging B2B content across the buyer journey, including customer stories, videos, thought leadership, and social media content.
Inbound & Demand Generation
Develop multi-channel inbound campaigns to drive awareness, engagement, conversion, and demand. Use performance data to continuously optimize results.
Lead Generation
Drive lead generation and nurturing activities in close collaboration with Sales, ensuring effective qualification and handover of opportunities.
Sales and Service Support
Educate internal & external stakeholders and manage their needs and expectations.
Partners Enablement
Drive the channel partner network in the logistics or intralogistics industry.
Collaboration
Partner with regional and global Marketing and Sales teams to translate global strategies into impactful local campaigns and bring innovative ideas to the BPM region
Your profile
Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
Profund B2B experience in Marketing & Communications within an international business environment, ideally in technology, industrial, automation, logistics, or a similar environment.
Fluent in English; French and/or Arabic is a plus
Proficiency in Microsoft 365, marketing automation, and CRMs (knowledge of HubSpot and Salesforce is a plus).
Strong experience in 360 integrated campaigns & demand generation tactics.
Digital Marketing Proficiency:Expert in online channels, paid marketing, social media, email marketing, inbound marketing.
Hands-on experience with content creation: landing pages, social media posts, video, case studies, presentations, and marketing assets.
Experience managing customer events, trade shows, fairs, exhibitions, and webinars.
Strong understanding of funnel metrics and conversion: pipeline generation and progression; lead nurturing & qualification.
Data-driven Performance:using analytics to optimize campaigns, measure performance, and drive ROI.
We offer:
Company culture: Respect, team spirit, reliability, and passion shape the way we work together. A positive and familiar working atmosphere is our top priority.
Long-term perspectives: Secure job in a growing international company with exciting development opportunities.
Comprehensive support: Structured onboarding process, training opportunities, and a strong collaborative team environment.
Work-life balance: Flexible working hours, vacation according the legal setup of the country living in and the option for mobile working.
Aditional benefits: Employee Assistance Program
Interested in the right position for you?
Then send us your meaningful application via our career page. Applying takes just two minutes with us. If you have any questions, please feel free to contact Veronika Wieland-Kolumban, Manager Talent Acquisition +49 (8283) 999216.
We look forward to hearing from you!
Originally posted on Himalayas

申请条件

- 具有在B2B环境中从事国际营销的丰富经验
- 具备通过渠道业务合作伙伴/分销商生成线索的成熟专业能力
- 能够建立广泛的品牌知名度
- 能够为间接销售渠道建立强大的线索管道
- 具备主动进取、结果导向的营销人员特质
- 能够协调日常项目
- 能够判断哪些策略对线索转化成功率最高
- 能够远程工作,工作地点位于东欧、巴尔干或北非国家之一,或里斯本
- 具备规划并执行整合营销活动的能力,包括数字营销活动、活动、展览、客户活动和销售赋能
- 具备创建和推广覆盖买家旅程的B2B内容的能力,包括客户故事、视频、思想领导力和社交媒体内容
- 具备开发多渠道入站营销活动以推动认知、互动、转化和需求的能力
- 能够使用绩效数据持续优化结果
- 能够与销售团队紧密合作推动线索生成和培育活动
- 能够与区域销售和服务团队以及业务合作伙伴/分销商紧密合作

雇主简介

Kardex Group is a leading manufacturer of dynamic storage, retrieval, and distribution systems, providing logistics solutions for industrial manufacturing, retail, and administration sectors.

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数据来源:Himalayas

岗位信息来源于公开渠道,版权归原作者所有