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集群市场与传播经理

雇主

AccorHotel

地点

远程 · Remote · 印度

待遇

₹面议

工作模式

远程

截止日期

1月6日

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岗位摘要

The Marketing & Communications Manager is responsible for developing and executing the hotel's marketing and communications strategies to strengthen the brand positioning, increase awareness, drive revenue opportunities, and support the overall commercial objectives of the hotel.

岗位职责

The Marketing & Communications Manager is responsible for developing and executing the hotel's marketing and communications strategies to strengthen the brand positioning, increase awareness, drive revenue opportunities, and support the overall commercial objectives of the hotel.
The position will manage all aspects of hotel communications, including digital marketing, social media, content creation, public relations, media relations, campaigns, promotions, brand communications, and internal communications.
The role will work closely with Sales, Revenue, Food & Beverage, Rooms Division and other departments to ensure that all marketing activities are aligned with the hotel's business priorities and Accor brand standards.
Communication
Strong written, verbal and interpersonal communication skills.
Creativity
Ability to develop engaging ideas, campaigns and content that strengthen the hotel's positioning.
Commercial Awareness
Understands how marketing activities contribute to room, F&B and overall hotel revenue.
Digital Capability
Strong understanding of social media, digital marketing, online content and digital performance.
Planning & Organisation
Able to manage multiple campaigns, projects and deadlines effectively.
Relationship Management
Able to build effective relationships with media, agencies, suppliers, Accor teams and internal stakeholders.
Results Orientation
Focused on measurable outcomes and continuous improvement.
Brand Orientation
Strong understanding of brand consistency and ability to protect and enhance the Pullman brand.
Originally posted on Himalayas

申请条件

- 出色的书面、口头及人际沟通能力
- 具备创意能力,能开发有吸引力的想法、活动和内容以强化酒店定位
- 具备商业意识,理解营销活动如何促进客房、餐饮及酒店整体收入
- 具备较强的数字营销能力,熟悉社交媒体、数字营销、在线内容及数字绩效
- 具备规划与组织能力,能有效管理多个活动、项目和截止日期
- 具备关系管理能力,能与媒体、代理机构、供应商、雅高团队及内部利益相关者建立有效关系
- 以结果为导向,关注可衡量的成果和持续改进
- 具备品牌导向,深刻理解品牌一致性,并能保护和提升铂尔曼品牌
- 能够与销售、收益、餐饮、房务及其他部门紧密合作,确保营销活动与酒店业务重点及雅高品牌标准一致
- 能够管理酒店传播的各个方面,包括数字营销、社交媒体、内容创作、公共关系、媒体关系、活动、促销、品牌传播及内部传播
- 能够制定并执行酒店的营销与传播策略,以强化品牌定位、提升知名度、推动收入机会并支持酒店整体商业目标

雇主简介

雅高集团(Accor)是全球领先的酒店集团,旗下拥有诺富特(Novotel)和宜必思(ibis)等多个酒店品牌,业务涵盖酒店运营、餐饮服务及旅游住宿。

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数据来源:Himalayas

岗位信息来源于公开渠道,版权归原作者所有