TikTok’s North America Entertainment team accelerates the growth, quality, and cultural impact of entertainment content across the platform.
The team works closely with entertainment creators, public figures, film and television talent, and leading talent agencies to grow a vibrant and differentiated content ecosystem.
Responsibilities
- Lead and develop an Entertainment team of approximately across creator management, public figure partnerships, creator operations/programs, and talent agency partnerships.
- Define and execute the strategy to grow the quantity, quality, and consistency of entertainment creator content on TikTok.
- Build and deepen relationships with entertainment creators, celebrities, film/TV public figures, and key agency partners such as CAA, WME, and other industry stakeholders.
- Partner cross-functionally with product, operations, data, marketing, and regional/global stakeholders to align business priorities and drive measurable outcomes.
- Use data and performance metrics to identify growth opportunities, assess partnership impact, and inform strategic decisions.
- Establish scalable programs and operating models that strengthen creator acquisition, activation, retention, and content output.
- Serve as a people leader who can coach senior individual contributors and managers, foster team collaboration, and maintain a high-performance culture.
- Act as a credible external representative of TikTok within the entertainment ecosystem and help position the platform as a preferred destination for entertainment creators and public figures.
- Provide market insights on entertainment, creator, and platform trends to inform business strategy and investment priorities.