ONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long-term operation of ByteDance’s self-developed and licensed games in China and abroad.
Our portfolio includes titles such as MARVEL SNAP, Ragnarok X: Next Generation, The Legend of Hei Shan (花亦山心之月), and Core Crystal (晶核).
By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.
- Anchor to the preferences and aesthetics of players across regions (North America, Europe, Japan, Southeast Asia, etc.), and develop creative directions for publishing materials that align with the brand’s positioning.
- Oversee the quality of all creative outputs: maintain a consistent visual style to foster stable brand recognition among players, while ensuring compliance with global market standards (including cultural sensitivity and platform requirements).
- Lead the creative conceptualization of core publishing materials and engage deeply in creative execution: refine storyboards to enhance the narrative appeal of PVs (Promotional Videos), define visual styles to captivate players’ attention with KVs (Key Visuals), and adjust color schemes and copy to align with players’ context.
- Prioritize player appeal and resonance as the core creative goal for publishing materials: develop a thorough understanding of players to formulate creative solutions that resonate with their preferences and expectations.
- Analyze player insights to identify unmet player needs, and integrate aesthetic standards to drive creative production—ensuring outputs balance artistic quality with player-centric relevance.
- Collaborate cross-functionally to align goals: work closely with global publishing, marketing, and product teams to translate business objectives (user acquisition, brand exposure, sales conversion) into actionable creative solutions.
Clearly communicate creative concepts to internal and external stakeholders, manage feedback workflows, and ensure on-time delivery of all materials.