About the team
PICO is the XR (Extended Reality) department of Bytedance.
Founded in March 2015,
PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology.
PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.
Responsibilities：
- Develop and implement the overall marketing strategy for the U.S. market, including brand building, market positioning, and growth strategies.
- Lead and coordinate the entire marketing team to ensure the efficient implementation of all marketing activities.
- Deeply understand the target customer base, conduct regular market analysis and competitor research.
- Closely collaborate with the sales team to drive the achievement of sales targets.
- Collaborate with the headquarters marketing team to ensure that product features and selling points are accurately communicated in marketing activities.
- Manage budgets to ensure that marketing activities are efficiently executed within the budget.