The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies.
We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives.
Cross-functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market-level insights.
Responsibilities
- Act as a Consultant to clients and internal stakeholders
- Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
- Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward-looking recommendations.
- Build Test & Learn frameworks leveraging TikTok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full-funnel business impact.
- Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and TikTok Shop integrations, ensuring technical accuracy and functionality.
- Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross-functional partners on TikTok solutions and best practices.
- Clearly articulate and establish the value of TikTok within the client’s media mix and long-term communication strategy.
- Manage and grow post-sale relationships with clients and agencies, serving as the technical and strategic point of contact.
- Review and challenge media plans with a hands-on perspective, providing actionable recommendations for success.
- Own end-to-end campaign executional checks: campaign setup validation in TikTok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.
- Proactively monitor campaign delivery and make real-time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
- Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
- Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimization opportunities.
- Prioritize operational tasks based on urgency and impact, balancing technical troubleshooting with client-facing needs.
- Build trusting relationships with clients, agencies, and internal cross-functional teams (product, measurement, creative, operations) to deliver on growth objectives.
- Navigate cross-functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
- Champion product adoption and lead the execution of programs, packages, and betas aligned with company and market priorities.
- Share responsibility for account and opportunity planning, working with sales to design client-centric strategies.
- Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
- Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands-on campaign and market experience.