About the Team
The TikTok
LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world.
Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.
Responsibilities
- Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.
- Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.
- Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.
- Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.
- Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.
- Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.
- Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.
- Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.
- Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.