About Team:
The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem.
We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community.
Our goal is to be the primary destination for knowledge seekers worldwide.
We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.
This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.
Responsibilities:
- Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
- Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
- Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
- Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
- Design and execute creator advocacy programs to amplify creators’ external influence for TikTok
- Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements