TikTok commerce ads team holds a strong advertiser focus and a dedication to technical excellence.
We work with advertisers from all verticals, such as E-commerce, Retail, Travel etc, to make TikTok an irreplaceable growth channel for businesses of all sizes and a favorite destination for consumers to discover and purchase products, content, and services.
We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation web ads solution for TikTok.
We are seeking Machine Learning Engineers who can help us to improve our existing delivery system that optimizes for advertisers' true business objectives, i.e. desired user value and effectiveness of ROI.
You will have a chance to work with a fully globalized team made up of great engineering talents in different countries, and work closely with cross-functional teams to build proper and relevant connections between users, advertisers, and TikTok.
What You'll Do:
• Build highly scalable machine learning systems and state-of-the-art machine learning models to improve ads ranking quality and optimize advertisers' marketing strategies.
Examples include but are not limited to click through rate prediction, conversion rate prediction, intelligent format selection and user journey optimization.
• Explore, develop and experiment with new features to improve model accuracy.
• Understand ads platform objectives and take full advantage of modern machine learning to improve ads relevance, quality, and quantity delivered to end-users.
• Collaborate with Product Managers, Designers, and other disciplines to explore the next generation of shopping experiences on TikTok.