We are TikTok’s Sports Content Strategy & Copyright Partnership Team.
Our mission is to bring world-class global sports event content to TikTok and build the platform’s positioning as a go-to destination for sports content.
Our core responsibilities span the full copyright partnership lifecycle: from opportunity assessment and rights negotiations for top global sports IPs, to content operations and supply optimization post-launch;
from cross-functional alignment and on-site execution during tournaments, to post-campaign ROI review and methodology iteration upon partnership completion.
We work closely with Business Negotiation Team, Monetization, Data and other teams to translate copyright assets into measurable platform value.
If you possess profound insights into the sports industry and are passionate about redefining how sports content is consumed on the world’s largest short-video platform, we welcome you to join us.
Job Responsibilities
- Deliver in-depth insights into the sports industry ecosystem, systematically identify high-value cooperation targets, and establish a priority evaluation framework for partnerships.
Leverage TikTok’s platform capabilities to formulate clear, actionable commercial cooperation strategies and supporting product solutions.
- Proactively explore innovative cooperation models and content supply approaches in the sports industry, expand business boundaries covering copyright cooperation, joint operations, and commercial monetization, and build scalable and reusable cooperation methodologies.
- Serve as a core cross-functional coordinator to integrate resources from BD, Partnership, GBS and other teams.
Drive the end-to-end execution of cooperation projects from strategy alignment to implementation, ensuring timely delivery of key project milestones.
- Establish core KPI systems for cooperation projects, iterate strategies based on data reviews, and continuously track multi-dimensional performance including content supply, user growth, and commercial monetization.