Global E-Commerce's Governance and Experience team builds the policies, products, and operating mechanisms that keep TikTok Shop safe and trustworthy for buyers, sellers, and creators.
The Creator and Content Governance team protects the integrity and quality of shoppable short-form video and livestream content while enabling sustainable creator growth.
We are seeking a strategic and dynamic leader to serve as the Head of Content Governance for TikTok Shop in the United States.
This role will be responsible for setting the vision and leading the execution of our content and creator policy framework to ensure a safe, trustworthy, and engaging shopping experience for users and creators alike.
In this role, you will bring deep policy expertise, strong cross-functional leadership, and a proactive approach to managing emerging risks and evolving content standards.
Responsibilities:
- Develop and lead Content Policy Strategy: Define the vision and strategic roadmap for TikTok Shop Content for United States Marketplace .
Oversee the entire policy lifecycle – including development, launch, iteration, and retirement – ensuring policies effectively address content safety, creator conduct, platform integrity, and emerging risks, informed by data analysis and proactive risk assessment.
- Lead a High-Performing Policy Team: Recruit, mentor, lead, and inspire a team of US Content policy professionals, fostering a collaborative culture focused on deep expertise, critical thinking, operational impact, and continuous professional development.
- Drive Cross-Functional Collaboration: Serve as the primary TikTok Shop Content policy expert, partnering closely with and influencing Legal, Product, Trust & Safety, Engineering, Operations and Data Science to ensure policies are clearly understood, technically feasible, operationally scalable, consistently enforced, and effectively communicated.
- Innovate Risk Detection & Governance Strategy: Proactively identify and assess emerging content risks while leveraging market intelligence, cultural trends, and user behavior data.
Drive data-informed content strategies through A/B testing and high-impact research.
Lead the transformation of governance practices by adopting advanced technologies, including large language models (LLMs), to enhance risk detection, content quality, and team efficiency.
- Champion Globalization Strategy & Mindset: Champion a globalization mindset by aligning content and creator governance with international standards and cultural nuances.
Drive scalable policy frameworks and operational strategies that support both local relevance and global consistency, ensuring TikTok Shop’s content ecosystem resonates across diverse markets.