产品运营经理-GPS-TikTok本地服务

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

- Based on user behavior insights, content understanding and data analysis, design creative user-facing mechanisms, activities and growth levers to increase location permission opt-in rate.

- Continuously experiment with in-app narratives, incentives, and contextual triggers to drive user consent and improve LBS signal coverage.

- Own end-to-end operations of Local Services / LBS campaigns, including activity planning, execution, iteration and performance review.

- Drive key business metrics such as location permission opt-in rate, user location accuracy, and other core funnel indicators through structured campaign operations.

- Conduct data analysis, A/B testing and post-campaign reviews to identify growth opportunities, extract insights, and continuously optimize campaign strategy, mechanics and user experience.

- Translate complex business goals and privacy constraints into scalable, compliant and user-friendly campaign solutions.

- Bachelor’s degree or above, 3+ years of experience in operations, growth, strategy or campaign management at internet companies;

- Proven track record of driving business metrics through campaigns or growth initiatives, especially in user permissions, product adoption, or funnel optimization.

- Strong learning agility and ownership mindset; able to quickly understand new products, policies and systems, and independently drive projects forward in a fast-paced environment.

- Excellent cross-functional communication and stakeholder management skills; capable of coordinating multiple teams and pushing complex initiatives end-to-end under ambiguity.

- Strong data literacy and structured thinking; comfortable using data to define problems, evaluate performance, and make decisions.

- Goal-driven, resilient and detail-oriented; able to balance long-term strategy with hands-on execution and rapid iteration.

- Working experience in local services, maps / location-based services or O2O industries is preferred.

- Deep understanding of user behavior and in-app experience is a plus.

- Experience with dashboards, experiments or SQL is a plus.