About the Team:
TikTok's Scaled Growth team aims to help our agency partners and businesses of all sizes unleash their creative side on Tiktok, connect with our audiences & communities and drive real business results.
From deeply understanding our regional agency partners and businesses, to influencing the next iteration of our advertising product suite, to setting regional product GTM strategy, to designing innovative Sales-led and scaled service delivery programs, our Product Marketing team focused on Scaled Growth & Agencies combines both strategic & operational expertise with customer centricity.
About the Role:
The Product Strategy & Operations team focused on Agencies & Scaled Growth seeking an experienced product strategy & operations professional with a background in media & advertising to 1. Develop the product strategy for our North America Agency business, informed by deep quantitative and qualitative understanding, 2. lead the go-to-market strategy & operations, in close collaboration with cross-functional stakeholders, to effectively land our product strategy among our managed agencies, 3. capture agency & advertiser pain points to influence the roadmap and our next wave of our advertising product suite.
As part of the SMB Scaled Growth Product Strategy & Operations team, this role involves close collaboration with multiple functions including Agency Sales, Business Marketing teams, global Product Strategy & Operations, Product Management, Data Science, Engineering and many more, all in a fast paced and high-growth environment.
An ability to self-motivate, self-study, prioritize, problem solve and be the expert across our ads product suite while being a data-driven and strategic thinker that identifies new business opportunities, both for our platform and our advertisers & agency partners is critical.
Candidates must have experience working with media & advertising (preferably in an agency environment).
Responsibilities:
- Build the analytical foundation for product strategy by benchmarking TikTok's agency business and product adoption against internal performance data and external/competitive market data, translating insights into prioritized strategies tailored to our North America agency business
- Design, own, and continuously optimize scaled agency engagement programs (including product education, activation playbooks, incentives, target audiences) balancing product-led and sales-led approaches to drive adoption and revenue growth across agency-managed advertiser segments at scale
- Autonomously lead GTM operations & seamless execution across wide range of cross-functional teams including (Agency) Sales, Marketing, Marketing Science, Product Operations & Product Management teams to ensure flawless execution against this strategy
- Act as the voice of the North America market from both agency & advertiser perspective and synthesize market insights & pain points to collaborate with global product teams to influence next iteration of our product roadmap
- Build deep agency partner relationships through structured engagement systems (e.g. systematic inbound intelligence gathering via interviews, roundtables, surveys, and quantitative analysis, as well as agency education initiatives and agency-centric GTM programs) to drive partner enablement and capturing actionable insights that inform product and GTM strategy
- Analyze, distill and summarize agency pain points & demands to recommend product enhancements, leveraging multiple data sources and close partnership with Sales and field teams - Manage growth at scale for a range of products in market;
manage launches and implement activations in order to drive product adoption & collaborate with technical and operations teams to monitor product performance
- Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity