About our team:
Our team drives creator education, engagement, and program strategy for TikTok’s Entertainment Creator ecosystem.
We work closely with entertainment creators to help them grow on the platform by providing strategic guidance, platform best practices, and scalable support programs.
By combining creator relationship management, operational excellence, and data-driven insights, we build initiatives that improve the long-term creator experience and strengthen TikTok’s position within the entertainment landscape.
Responsibilities:
- Develop and scale end-to-end creator education strategies focused on Entertainment Creator Support, equipping Entertainment Creators with the knowledge, tools, and platform best practices needed to grow on TikTok.
- Build and manage relationships with Entertainment Creators to support content strategy, deepen engagement, and enhance the long-term creator experience on TikTok.
- Own creator program operations, including lead vetting, onboarding, performance tracking, data analysis, and support for top creators.
- Partner cross-functionally with Product, Creator Management, operations, and key stakeholders including Comms, GR, USDS JV, and Legal to operationalize and scale creator initiatives.
- Establish clear program measurement frameworks and use performance data, product roadmaps, and market insights to identify strategic opportunities and drive continuous improvement.
- Track creator performance, platform trends, competitor activity, audience behavior, entertainment news, and emerging technologies to generate actionable recommendations.
- Create reporting, research, and operational resources that support strategic planning, program reviews, and day-to-day execution.