TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search.
It delivers valuable real-life experiences and inspires users to explore the world around them.
With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses.
It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.
We are on the lookout for a Senior Strategy Operations Manager to lead the development and execution of our overall Go-To-Market (GTM) strategy within the dine-in sector.
The ideal candidate will have a deep understanding of the dine-in industry, strong analytical skills, and a proven track record in developing and implementing successful marketing strategies.
Responsibilities:
- GTM Strategy Development: Develop and execute comprehensive GTM strategies for the dine-in industry, aligning with overall company objectives.
Conduct analysis to identify market trends, customer needs, and competitive landscapes.
Develop and implement targeted marketing campaigns to drive customer acquisition and retention.
Collaborate with cross-functional teams to ensure seamless execution of GTM initiatives.
- Industry Analysis: Stay up-to-date on industry trends, products, regulations, and emerging technologies.
Monitor competitive activities and identify opportunities for differentiation.
Conduct in-depth analysis of market data to inform strategic decision-making.
- Performance Measurement: Analyze data to identify areas for improvement and optimize marketing efforts. Establish KPIs and track performance against goals.
- Product Strategy: Define and refine the product roadmap for dine-in related products and services.
Conduct market analysis to identify new product opportunities and gaps in the market.
Develop product positioning and messaging to effectively communicate value to external partners.