About the Team:
The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies.
Its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
We are looking for passionate and talented people to join our campaign team.
Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.
Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands.
Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success.
In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways.
Join us as we shape the future of e-commerce here at TikTok Shop!
We are looking for a highly motivated Category & Merchant Growth Manager to accelerate growth for our Art and Nature team (Crystal, Plants, Art and Antiques categories.) This role requires strong ownership, cross-functional collaboration, and the ability to work directly with merchants to unlock growth through content, assortments, pricing, and operational excellence.
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience.
You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Responsibilities
- Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior.
- Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs.
- Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations.
- Acquire and incubate merchants to support category growth;
map and onboard strategic supply partners (greenhouses, crystal suppliers, artists/galleries, distributors, auction houses);
drive activation, growth, retention, and operational health
- Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
- Guide merchants on TikTok content, short-form video, live shopping, and creator collaboration;
and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability.
- Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
- Solve key challenges in business growth by strong collaboration with cross-functional teams