PGC (Professionally Generated Content) is one of TikTok's key business directions.
By providing professional content, PGC helps meet users' needs for high-quality, trustworthy, and diverse content consumption.
The PGC business consists of several core modules, including creator growth strategies, post and content management tools, content distribution strategies, creator monetization strategies, and OGC verticals.
As a Data Scientist on the Data team, you will contribute to analyses of user behavior, product features, and the content ecosystem.
You will help the team understand user needs, evaluate product and strategy impact, and translate data insights into actionable business recommendations.
You will work closely with Product, Operations, Engineering, and Machine Learning Engineering teams, while growing your capabilities in analytics, experimentation, and business judgment through real product challenges.
Responsibilities - Participate in data analysis across PGC content and product areas, exploring supply and demand dynamics, user behaviors, and the creator ecosystem to identify testable business questions and growth opportunities.
- Support the design and maintenance of core metrics, dashboards, and analytical definitions to improve continuous business tracking and decision-making efficiency.
- Partner with Product, Operations, Algorithm, and Engineering teams to support strategy evaluation and optimization across recommendation, distribution, content consumption, and creator growth.
- Contribute to A/B test design and result analysis; evaluate product features, strategy changes, and trending operations; support metric anomaly investigation and root-cause analysis.
- Validate business hypotheses through analysis, experimentation, and other scientific methods, and deliver clear, actionable findings and recommendations.
- Drive analytical workstreams with guidance from other teammates and grow toward independent ownership of product and business domains.