About the Team
TikTok's Content Partnerships team is responsible for accelerating the growth of our top global media accounts by developing strong, executive level relationships, strategic partnerships, landing core platform narratives, securing incremental growth (primarily content but in alignment with media, marketing, GBS teams) and providing best in class service.
Partnerships Manager (News) will report into the Head of Publisher, News team.
The team develops and nurtures high level relationships with publishers across NA and globally, whilst securing incremental growth in content and delivering clear and attributable value back to publishers in order to improve partner ROI.
This role will be primarily responsible for analysing global publishers' content performance on TikTok, providing strategic recommendations, and helping to manage publishers (NA + Global) on a day-to-day basis using data.
The candidate should have a deep understanding of short-form, user-generated content landscape including account management, content strategy, data and performance analysis and knowledge of TikTok and the social media landscape.
This is a global role with a comprehensive scope: communication, data and analytics, and strategy skills, proven industry experience and understanding of TikTok's positioning versus competitors.
Responsibilities:
- Identify emerging content areas and partner relevant cross-functional stakeholders to build approaches, while also refining frameworks for approaches programs, in order to drive business goals and scaled content impact for TikTok and our partners
- Channel partners' business needs and priorities into opportunities to unlock strategic incremental growth opportunities and product innovation
- Identify blockers using data and propose solutions;
demonstrate a deep understanding and insights of the key metrics and measurements in Content Operations with acute analytical, reporting, and data storytelling abilities
- Develop and execute central content strategy and relationship management for corresponding partner stakeholders
- Co-manage partners' content portfolio by working closely with Product, Creator, Ad Sales, Business Development teams and other cross-functional stakeholders to develop and execute publisher strategy based on company priorities