The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform.
We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
We seek a motivated and empathetic individual with strong analytical and communication skills, aiming to develop our Marketing Science discipline.
Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others.
The person will be responsible for working with agencies in the US with a strong focus on performance.
Responsibilities:
- Partner with indie agencies and clients to enhance their measurement capabilities and performance on TikTok.
- Educate agencies through presentations, consultations, and data-backed case studies on best practices and TikTok measurement solutions.
- Align with XFN teams on GTM strategies and ensure cohesive agency measurement activations.
- Lead execution of 1P Measurement solutions (Attribution Analytics, PPS, Split Testing, CLS, MMM) and drive adoption through Test & Learn plans.
- Manage agency feedback to inform product improvements and strengthen partnerships.
- Collaborate with 3P measurement providers to streamline onboarding, implementation, and insights interpretation.
- Support strategic consulting and analytics projects to prove TikTok’s effectiveness and elevate agency measurement maturity.