高级产品经理 - 线索广告，GMPT

The Lead Ads Product team sits within the Global Monetization Product organization and is responsible for building high-performing advertising solutions tailored to lead generation advertisers.

Our vision is to become the leading platform for businesses to discover, acquire, and manage high-intent users seamlessly.

We aim to achieve this by developing industry-leading advertiser-facing experiences that address the unique needs of key lead generation verticals (such as Automotive, Financial Services, Professional Services, etc) and bridging the gap between ad creation and down-funnel lead management.

- Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the lead ads creation workflow, user journey, and downstream lead management processes.

- Deep dive into key Lead Generation verticals to generate professional insights, identify unique advertiser challenges, and translate them into innovative product strategies.

- Design and enhance frontend lead management capabilities, such as native Lead Centers, CRM integrations, and seamless lead routing experiences to improve advertiser ROI and operational efficiency.

- Be highly data-driven: Track and analyze key product metrics, conduct A/B testing, and leverage customer feedback to inform product decisions and drive iterative improvements.

- Collaborate extensively with cross-functional teams including Engineering, Design, Data Science, Product Marketing, and Sales to define product roadmaps and set objectives that align with the needs of performance advertisers.

- Stay up-to-date with lead generation trends, CRM tech ecosystem, and emerging technologies, applying this knowledge to keep the platform at the forefront of advertising solutions.

- BA/BS degree or above.

- 5+ years of experience as a Product Manager, managing full product lifecycles, integrating customer feedback, and driving prioritization.

- 5+ years of experience building and launching ad interfaces, performance ads platforms, or enterprise-facing SaaS products.

- Strong knowledge of the online advertising ecosystem, specifically focused on lead generation, conversion optimization, and bidding strategies.

- Exceptional data-driven mindset with strong problem-solving and analytical skills; proven ability to use data to guide product decisions and uncover growth opportunities.

- Proven ability to collaborate cross-functionally with engineering, design, data science, and business teams in a fast-paced environment.

- Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets.

Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

- Deep domain expertise and professional insights into key lead generation industries (e.g., Automotive, Financial Services, Real Estate, Education).

- Proven track record of designing and launching front-end business products, such as CRM systems, Lead Management platforms (e.g., Salesforce, HubSpot), or specialized native Lead Center tools.

- Experience in fast-paced environments, particularly within global tech companies or rapidly evolving industries.