The Global Monetization Product & Technology (GMPT) team is the product and engineering engine behind TikTok's advertising business.
We build the full stack of TikTok's monetization products.
The Monetization Strategy & Operations team serves as the central strategy team for the Head of Monetization and supports global product leaders across
GMPT.
We provide research and strategic insights to inform product decisions, track emerging AI trends, and support company planning, business reviews, and executive-level communications.
A key focus of the team is Monetization AI strategy, understanding how AI is transforming the advertising value chain and identifying product and revenue opportunities across areas such as AI × Sales, AI × Commerce, and AI × Ad Creative.
Responsibilities
- Analyze key business and revenue drivers, identify business challenges, and uncover product and growth opportunities across the advertising business.
- Conduct external market research and internal business analysis, synthesizing findings into actionable insights and executive-level recommendations.
- Assess how AI is transforming the advertising value chain and identify product and revenue opportunities across areas such as Sales, Commerce, and Ad Creative.
- Track emerging AI and industry trends and translate their implications into strategic updates for leadership.
- Develop materials for key product decisions, company planning, business reviews, and other leadership discussions.
- Partner with Product, Engineering, Sales, Operations, and Data Science teams to drive high-priority strategic initiatives.