TikTok
LIVE is a core part of TikTok’s ecosystem, focused on building real-time, interactive experiences that connect creators, users, and communities at scale.
The business aims to foster a healthy and sustainable live content ecosystem by empowering creators, enhancing user engagement, and enabling meaningful interactions through diverse live content formats.
Our global team operates in a highly cross-functional environment, working closely with Product, Engineering, Data, Policy, and regional market teams.
Key focus areas include creator growth and support, live content strategy and operations, user engagement and retention, platform governance, and scalable operational execution.
The team combines global vision with strong localization capabilities to adapt strategies to different markets while maintaining consistent platform standards.
We're a fast-growing and impact-driven organization that values ownership, data-informed decision-making, and close alignment with business outcomes, offering opportunities to work on complex, high-visibility initiatives that directly influence platform growth and creator success.
By joining our team, you will be the bridge between trending cultural content and creator monetization.
You are expected to have a "scout's eye" for talent across specialized verticals such as Chatting/Podcast, Fashion/Modeling, Acting, and Stand-up Comedy.
This role focuses on identifying high-potential creators, leveraging existing industry networks (Agencies/MCNs), and converting individual viral successes into a systematic growth engine for the platform.
Responsibilities
- Own the full lifecycle of creator network campaigns, including strategy design, planning, execution, and post-campaign analysis.
Build scalable campaign frameworks tailored to creator networks, and continuously optimize performance through data-driven iteration.
- Define success metrics and build analytical frameworks to evaluate campaign and product performance.
Leverage data insights to identify growth opportunities and continuously improve monetization efficiency and campaign effectiveness.
- Lead go-to-market strategy and execution for key TikTok
LIVE product features.
Drive feature adoption and penetration across creator networks by designing structured rollout plans, educational programs, and incentive mechanisms.
Partner closely with Product and cross-functional teams to ensure effective positioning and measurable adoption outcomes.
- Work closely with Product, Data, and Operations teams to align on priorities, translate business needs into actionable plans, and deliver against core business goals.