Team Introduction:
The TikTok Shop Ads team builds advertising solutions that help merchants and brands grow their business on TikTok Shop.
Our flagship automated solution, GMV Max, helps advertisers drive sales by simplifying campaign setup while automating delivery and ad optimization.
This role will focus on the GMV Max creative pillar, which helps advertisers source, manage, understand, and improve the creatives used in their campaigns.
As creative quality and volume are critical to GMV Max performance, this team builds products across creative management, AI-generated creatives, creative insights, recommendations, and testing tools.
As a Product Manager Project Intern, you will contribute to impactful, short-term projects that give you hands-on experience with real advertising products.
You will learn how product teams identify customer problems, define solutions, work with cross-functional partners, and measure impact in a fast-paced global environment.
This role is a strong opportunity to build practical product management skills while exploring your interest in ads, e-commerce, and AI-powered creative products.
Project Intern:
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience.
You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities:
- Improve GMV Max creative products across creative management, AI-generated creatives, creative insights, and creative testing.
- Analyze advertiser behavior, campaign performance, and creative-level data to identify user pain points and product improvement opportunities.
- Help translate advertiser needs and data insights into clear product requirements, user stories, success metrics, and launch materials.
- Partner with Design, Engineering, Data Science, Product Marketing, and Operations to support product execution from discovery through launch.
- Conduct user research, competitive research, and workflow analysis to better understand how advertisers source, manage, and optimize creatives.
- Support post-launch analysis by tracking adoption, funnel performance, experiment results, and advertiser feedback.
- Contribute to product documentation, internal updates, and GTM materials for global product rollouts