Overview
The Microsoft 365 for Individuals Marketing Team is looking for an AI-savvy Senior Product Marketing Manager to lead end-to-end marketing for Microsoft Defender and help shape the future of consumer security in the AI era.
Microsoft Defender is a consumer security solution that helps individuals and families protect their devices, identities, personal information, and digital lives.
As AI changes how people work and communicate, and enables increasingly sophisticated scams, fraud, and cyberthreats, consumers need security experiences that are powerful and easy to use.
As a Senior Product Marketing Manager for Defender, you will help define product and business strategy, own key business metrics, shape product positioning, develop messaging and campaigns, and find new ways to attract and engage customers.
You will also use AI tools to work faster, uncover insights, and improve marketing programs.
The ideal candidate combines strong product marketing skills with experience in cybersecurity and is eager to apply AI to modern marketing challenges.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more.
As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
Develop and execute the end-to-end marketing strategies for Microsoft Defender, partnering with engineering, integrated marketing, and business planning teams.
Partner closely with engineering to understand product direction, influence feature prioritization, and ensure marketing plans align with product capabilities.
Define and communicate compelling value propositions for Defender to stay safer as AI reshapes both digital experiences and the threat landscape.
Translate security research, threat intelligence, customer insights, and product telemetry into actionable marketing strategies.
Analyze user data and acquisition, retention, and engagement motions to identify growth opportunities and optimize marketing tactics.
Use innovative digital marketing tactics and advocacy programs to build awareness, trust, and acquisition among new and existing users.
Lead go-to-market planning for key feature releases and launch moments, including experiences that help protect consumers from emerging AI-enabled threats.
Design and execute tests and programs to drive growth, continuously seeking optimization and new opportunities.
Monitor, analyze, and report on KPIs to measure success and inform future strategy.
Qualifications
Required/minimum qualifications
• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business, marketing and/or product management• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business, marketing and/or product management • OR equivalent experience.
Additional or preferred qualifications
• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business, marketing and/or product management• OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business, marketing and/or product management • OR equivalent experience.
• Experience defining and executing marketing programs and campaigns.
• Track record of collaboration, influencing cross-functional teams, and communicating with executive audiences.
• Demonstrated partnership with engineering teams to deliver product value.
Experience in cybersecurity, consumer security, online safety, identity protection, privacy, fraud prevention, threat protection, or a closely related field.
Background in consumer freemium software or services.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.