TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market.
We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
The enterprise ad sales team works with some of the largest organizations across all categories.
They are responsible for enabling advertising on the platform and connecting users with brands.
The Client Solutions Vertical Director, Travel & Education, will be responsible for driving strategy, owning revenue targets, and ensuring flawless campaign execution.
This role reports to the Head of Enterprise Ad Sales, Travel & Education, and serves as the advocate for the Travel & Education vertical both internally and externally, acting as the voice of the customer to influence go-to-market and product strategies.
The role will manage the Client Solutions Managers (CSM) and work closely with the Sales and Product teams.
Success in this role requires strong leadership in project and relationship management, client education, campaign success, and the ability to tell compelling stories that demonstrate TikTok's ability to drive client objectives, while scaling best practices across key Travel & Education clients.
Responsibilities
- Become a subject matter expert and clearly articulate how TikTok can best serve Travel & Education clients.
- Train and empower the team to serve as external product consultants, educating clients and agencies on alpha and beta product solutions, scalable innovations, and best practices to grow existing Travel & Education partnerships.
- Partner with Travel & Education leadership as a strategic thought partner, identifying priorities, growth opportunities, and efficiencies through data-backed recommendations and insights.
- Leverage data to identify consumer trends and lead your CSM team in developing and evolving playbooks that drive measurable client business outcomes across the Travel & Education vertical.
- Coach and develop Client Solutions teams on consultative, data-driven campaign analysis and selling at scale, while fostering a culture of accountability and high performance.
- Maintain up-to-date expertise on TikTok's features, ad units, measurement, attribution, and KPIs, and consult clients on how to link platform value directly to ROI.
- Collaborate with Product to drive innovation by systematically surfacing Travel & Education advertiser needs and feedback to inform product roadmaps.