消费产品营销经理

Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we’re deepening audience understanding and delivering user value

Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging

Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers

Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development

Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach

Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement

Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience

8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)

2+ years experience in Product Marketing, partnering closely with Product teams in development process

Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products

Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns

Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management

Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams

Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems

Experience launching innovative, first-to-market products or services, emerging technologies or new product categories

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Global marketing experience and knowledge of varied societal, social and business landscapes

Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing

A passion for Meta’s portfolio of products and its mission to build the future of human connection and the technology that makes it possible

Understanding of consumer mobile app and technology landscape both in the U.S. and internationally

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

Take the first step toward a rewarding career at Meta.

Apply now APPLY NOW Find your role Explore jobs that match your skills and experience. Search by technology, team or location to find an opening that’s right for you. View jobs

Recruiters can view your conversations with AI. Using AI is optional and does not impact the outcome of your application process.Learn more about AI usage and settings.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.

©2026 Meta.

8+ years of full-time experience in Marketing, Management Consulting, Product Strategy, and/or equivalent function (partnering with product and/or engineering teams to represent ma