Meta(Meta Platforms)岗位:Manager, Channel Strategy Responsibilities
Lead, manage and grow a team of growth marketers, including mentoring, recruiting, training and onboarding
Lead channel strategy across multiple large audience or product areas, and drive alignment across organizations
Design channel strategies and campaigns that deliver short term and long term growth
Prioritize across initiatives and stakeholders so the team delivers the most impact
Decide with data, and run global programs that adapt to each market
Use audience and product usage data, plus experiments, to set the channel growth strategy
Use AI and advanced analytics to accelerate business impact
Build working relationships with leaders across Product, Engineering, Sales, Marketing Operations, Data Science and Finance, and with media buying agencies and vendors
Foster a team environment that prioritizes impact, transparency, and continuous improvement
Communicate up, down and sideways across the organization
Minimum Qualifications
Bachelor's degree in a directly related field, or equivalent practical experience
12+ years of experience in marketing, with a track record of increasing responsibility, including managing high-performing and growing teams
5 years of experience in building and leading teams
Deep experience in marketing channels- including web, paid, owned or non-digital
Demonstrated experience in achieving marketing results against organizational objectives at a global scale
Analytical experience and experience working with analytics/data science team on defining KPIs, experimental design and cross-channel measurement
Proven leadership experience, including influencing and communicating direction across cross-functional teams
Experience working with AI tools
Preferred Qualifications
Experience working across a wide range of channels - owned, paid, and non digital
Familiarity with advanced analytics including statistical analysis, predictive analytics, or machine learning applications in marketing
Experience designing executive-level dashboards that communicate complex insights to diverse audiences
Demonstrated use of AI tools to accelerate core marketing capabilities
Experience working with a global team, including direct reports working remotely
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America:$193,000/year to $265,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location.
Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.
In addition to base compensation, Meta offers benefits.
Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity Metais proud to be an Equal Employment Opportunity employer.
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You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.
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