市场战略、规划与运营经理，Reality Labs

Meta（Meta Platforms）岗位：Marketing Strategy, Planning, and Operations Manager, Reality Labs Responsibilities

Lead integrated marketing planning processes for Reality Labs products, including annual and quarterly planning cycles that align marketing strategy to Wearables, VR, and Horizon product roadmaps and business objectives

Develop and maintain the operational frameworks, workflows, and governance structures that enable the RL Marketing team to execute campaigns and programs efficiently across wearables and spatial computing product lines

Define and track key performance indicators for RL marketing investments, synthesizing data across channels to surface insights and inform strategic tradeoffs for leadership

Partner with finance and marketing leadership to manage budget allocation and forecasting across the RL product portfolio, ensuring resources are directed toward highest-impact initiatives

Identify gaps in planning processes and implement scalable solutions that reduce friction and improve cross-functional coordination across marketing, product, and go-to-market teams

Build and deliver executive-level communications, including strategy briefings, planning readouts, and performance reviews tailored to diverse audiences including marketing and business leadership

Drive alignment across RL marketing sub-teams and cross-functional stakeholders by facilitating goal-setting, prioritization, and accountability mechanisms

Leverage AI-integrated workflows to accelerate planning, reporting, and operational processes, and share learnings to scale adoption across the marketing organization

Proactively identify strategic risks and opportunities within the RL marketing operating model and develop mitigation plans that minimize disruption to campaign execution

Serve as a subject matter expert on RL marketing operations, advising peers and partners on best practices for planning, prioritization, and performance measurement in the AR/VR space

Drive GTM milestone tracking and readiness for priority launches, ensuring cross-functional partners are accountable and leadership has clear line-of-sight into the execution status

Own and program executive reviews (Marketing, cross-functional, Product, C-Suite) managing cadence, content standards, and follow-through

Lead the annual and mid-year planning process, including goal-setting and portfolio prioritization

Build investment cases and drive trade-off discussions that align resources to the top business priorities

Anticipate friction points and create clarity across teams; surface opportunities for stronger collaboration and faster decision-making

Lead definition and evolution of ways of working across teams, ensuring clean handoffs, decision rights, and operating norms keep pace with the organization's growth

Champions and drives the adoption of AI-enabled workflows, tools, and automation that improves team speed, quality, and scalability

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience driving AI adoption and workflow transformation within a marketing or operations organization

Track record of designing and scaling operational processes in fast-paced, high-growth, matrixed environments

Fluency with AI tools and workflows; demonstrated ability to identify and implement AI-driven efficiencies in operational or marketing contexts

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Strong business and financial acumen; comfort in driving resource allocation decisions and building investment cases

Demonstrated ability to lead complex, organization-wide strategic initiatives and influence senior and executive stakeholders without direct authority

Fluency in marketing and go-to-market (GTM) workflows and processes; a deep understanding of how marketing organizations operate end-to-end

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Excellence in structuring ambiguous problems, synthesizing inputs into clear recommendations, and communicating at the executive level

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

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Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).