Overview
At Microsoft Advertising, we create innovative technology for a conversational, personalized, and agentic era.
Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth.
We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high-intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers.
We are committed to helping businesses navigate the next era of advertising, where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms.
As Senior Manager, Event & Partner Program Operations, you will build the operational foundation that connects Microsoft Advertising’s event portfolio and partner programs to consistent execution, trusted data, and actionable business insight.
You will be accountable for the end-to-end operational integrity of first-, second-, and third-party events, from global tentpoles to regional and scaled programs, spanning planning, execution and data capture, post-event activation, and measurement.
Across partner programs, you will enable execution through systems, processes, data, governance, and reporting.
This proposed combined role will align operational priorities, ownership, and measures with Partner Marketing.
Partner Marketing retains program strategy, partner engagement and communications strategy and content, member experience, recognition strategy, and growth outcomes.
This role translates those priorities into scalable operational capabilities, rather than assuming ownership of those strategies.
You will work across Global and Regional Marketing, Experiential, Client & Partner Marketing, Sales and Sales Operations, Analytics, Finance, and Product and Engineering.
Your mandate is to replace fragmented platforms and manual work with integrated systems, shared definitions, clear workflows, and reliable measurement across both portfolios.
Responsibilities
• • Own capability requirements and a prioritized operational roadmap across events and partner programs.
Begin with an ecosystem audit of systems, workflows, stakeholders, vendors, reporting, communications, governance, and manual effort.
Translate findings into a business backlog of automation and process improvements, with clear business cases, milestones, dependencies, and decision points.
• Lead multi-semester planning and cross-functional governance, including change control.
Establish shared Marketing and Sales definitions, ownership, escalation paths, and support models.
Surface blockers and trade-offs early, and provide executive stakeholders with concise progress reporting, data insights, business cases, and recommendations.
• Design repeatable workflows linking event planning, execution, contact capture, and post-event activation.
At global tentpoles, lead on-site operational readiness for compliant lead and contact capture, customer meetings, and clean handoffs to Sales.
Partner with Experiential and event teams on dependencies while keeping this role’s on-site accountability focused on these capabilities, rather than overall logistics or creative delivery.
• Define how contacts, engagement, meetings, and leads move into shared systems and follow-up workflows.
Work with Sales Operations and Marketing to make ownership and observable follow-up behaviors visible, improve handoff quality, and close gaps between event participation and subsequent activation.
• Own cross-functional operations for agreed partner program priorities, including escalations and support.
Establish intake and ticketing, approvals, dependency management, launch-readiness checks, and a single source of truth for operating procedures and status.
Clarify decision rights and support responsibilities with Partner Marketing and delivery teams so requests move through a transparent, consistent process.
• Maintain an annual benefits and engagement calendar with Partner Marketing, coordinating execution readiness for workshops, webinars, awards, sweepstakes, newsletters, and market expansions.
Operationalize eligibility, participation tracking, and workflows for benefits, incentives, and recognition.
Coordinate vendors, statements of work, procurement, and service delivery against agreed requirements and milestones.
• Create unified operational tracking and reporting across partner emails, newsletters, webinars, events, and the portal.
With Analytics, validate audiences and segmentation for enrolled partners, qualified organizations not yet enrolled, and nonpartners.
Establish data-quality checks and consent controls so delivery teams can reach the intended audience accurately while Partner Marketing owns communications strategy and content.
• Oversee operational requirements for the partner portal, CRM, partner-data, and consent systems, in collaboration with business and technical owners.
Coordinate enhancements, bugs, support, and cross-system dependencies.
Define business, process, data, and analytics requirements upfront, including migration readiness, validation, and launch acceptance criteria.
• Translate event and partner-program needs into prioritized engineering requirements and an integrated delivery backlog.
Partner with Product, Engineering, Analytics, and business teams to assess feasibility, resolve dependencies, manage changes, and validate capabilities before launch.
Maintain shared data definitions and a reliable operational source of truth across systems.
• Partner with Analytics, Finance, Marketing, and Sales Operations to establish consistent event measurement across engagement, contacts, customer meetings, leads, acquisition and conversion, observable sales follow-up, influenced pipeline, acceleration, and return on investment.
Align definitions, attribution methods, reporting windows, and data-quality standards so comparisons are meaningful.
Distinguish observed influence and association from evidence of causation when interpreting results.
• With Analytics and Partner Marketing, develop accurate dashboards and analyses covering operational performance, partner engagement, enrollment, business impact, and return on investment.
Reconcile inputs, validate reporting, and explain limitations.
Provide director- and general manager-level stakeholders with insights and recommendations that inform investment, prioritization, and continuous improvement.
Agree measures and targets with stakeholders rather than assuming predefined commitments.
• Build standard operating procedures, training, and support resources that make the operating model usable across global and regional teams.
Drive adoption, clarify handoffs and escalation paths, and monitor execution quality and turnaround.
Use feedback and operational evidence to reduce manual work and strengthen repeatability as programs scale.
• Partner with Privacy, Legal, accessibility, procurement, and delivery teams to embed applicable requirements into data capture, consent management, audience use, vendor delivery, and launch readiness.
Maintain clear governance and approval workflows, and escalate risks or gaps before they affect execution.
Qualifications
Required Qualifications:
• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience• OR equivalent experience.
Preferred Qualifications:
• Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, project management, or related experience• OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience
• OR equivalent experience.
• 3+ years technology/process improvement experience.
Marketing Technology IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year.
There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation.
Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.
If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.