The Ads Measurement, Signals, and Privacy (MSP) team builds the end-to-end security and governance infrastructure and processes behind TikTok's advertising systems, keeping a high volume of diverse signals and data compliant with regional regulations worldwide.
We explore and implement privacy-enhancing technologies that protect users while keeping TikTok an open and creative community.
You will advance data privacy, protection, and security, leading cross-functional programs that improve our systems and processes, and shaping privacy innovation at global scale.
The Measurement team is responsible for interpreting the performance of Advertising on our platform.
We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
TikTok is looking for full-time Measurement Partner supporting NA Accounts.
This role will partner with our leading global clients and agencies to help measure the effectiveness of their investment in our platform.
In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline, where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Responsibilities
- Partner with large global advertisers and agencies to develop measurement strategies and learning agendas that quantify advertising effectiveness and inform business and investment decisions.
- Translate business questions into measurable hypotheses and design appropriate experimental or analytical approaches, including defining study populations, treatment and control structures, outcome metrics, measurement windows, and data requirements.
- Apply and interpret statistical and causal measurement methods across solutions such as Brand Lift Studies, Conversion Lift Studies, incrementality experiments, geo-based measurement, attribution / MTA, Marketing Mix Modeling, Store Visit measurement, and other relevant measurement approaches.
- Analyze and interpret quantitative results using inferential statistical methods, including lift estimation, statistical significance, confidence intervals, regression-based analysis, and other causal or observational techniques;
assess data quality, assumptions, bias, and methodological limitations.
- Use analytical tools such as SQL, R, and TikTok proprietary measurement systems, or partner with Measurement Analysts and Data Science teams on analysis, while owning the methodological interpretation and translation of findings into actionable client recommendations.
- Partner with Sales, Product Marketing, Measurement Product, Data Science, and other cross-functional teams to improve measurement methodologies, scale best practices, and ensure client and agency feedback informs product and measurement development.