Meta(Meta Platforms)岗位:Social Manager, Meta VR Responsibilities
Support the development of premium, platform-specific social strategies and franchises for the Meta VR product portfolio, helping carry content from ideation to publishing across long-form and short-form
Drive ongoing creative ideation and execution of content series programming, helping streamline and scale templatable premium content programs across platforms
Support Meta VR Social Lead with development and execution of product-specific social strategy, including launch and campaign planning
Partner with the Social Creative team to develop innovative, thumb-stopping video and text-based content that adheres to strategy, prioritizes organic social best practices, and drives brand engagement
Align with Social Producers to support seamless workflows across briefing, production, approvals, and publishing
Track key KPIs across channels and surface platform-specific insights to improve performance MoM; contribute to test-and-learn agendas
Keep abreast of emerging trends, formats, and hooks to develop retention-driven content across Meta VR social channels
Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, Comms) to support plan development and ensure alignment
Support playbooks and reactive programming in partnership with the Community Manager to drive brand love and propel UGC
Support agency partners and other external creative collaborators, including day-to-day coordination and feedback
Operate globally: coordinate relevant initiatives with regional marketing counterparts
Anticipate blockers, stay on top of deadlines, and keep workstreams moving across many stakeholders and processes
Minimum Qualifications
8+ years of experience in organic social marketing, preferably building successful social media strategies and programs across multiple verticals or brands in consumer product categories such as consumer tech, sports, entertainment, or culture
Proven experience growing audiences on TikTok, Instagram (Reels), YouTube (long-form and Shorts)
Experience supporting product or campaign launches on social, from planning through publishing and recap
Deep fluency in organic social, creator, and content trends, formats, and platform best practices
Strong communication skills with the ability to influence strategic decisions and give crisp creative feedback
Detail-oriented, able to maintain accuracy under pressure across many workstreams, projects, stakeholders, and processes
Demonstrated short-form copywriting and editorial judgment; basic content editing capabilities a plus
Preferred Qualifications
Experience with creator partnerships and UGC programs that drive brand love
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience in innovative consumer product categories such as AR/VR technologies, gaming, entertainment, or culture brands
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Bachelor's degree or equivalent marketing experience
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America:$119,000/year to $171,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location.
Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.
In addition to base compensation, Meta offers benefits.
Learn more about benefits at Meta.
Equal Employment Opportunity
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You may view our Equal Employment Opportunity notice here.
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Equal Employment Opportunity Metais proud to be an Equal Employment Opportunity employer.
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