产品设计师 - Instagram

Define and drive the end-to-end vision to scale from alpha to org-wide tooling that all teams use daily.

You'll own the north star for how prototyping, review, memory, and collaboration come together as one coherent system

Shape the org memory and context system, designing the single place where canonical docs, decisions, and rationale live and are instantly accessible to both humans and agents.

You'll define information architecture that scales across hundreds of projects and multiple organizational levels

Champion craft and coherence across all surfaces, ensuring the tool is polished, intuitive, and distinct, even as it evolves rapidly.

You'll set the quality bar for AI-generated outputs, collaborative workflows, and the moments where human judgment and machine capability meet.

You will be responsible for setting the vision and holding the pen on elevating the tools to become a truly premium experience and codify the design system and patterns to scale

Set the design vision.

Define and drive the design direction for a new product or platform — taking it zero-to-one or leading a fundamental reinvention at significant scale and complexity, shaping the vision and rallying the org around it

Set the agenda across complex systems.

Identify what matters most and create clarity where none exists — aligning leadership and cross-functional partners on direction across AI capabilities, platform infrastructure, design systems, and organizational workflows

Apply AI-native product and systems thinking.

Design information architecture, interaction models, and agent behaviors that scale coherently across workflows (prototyping, review, memory, automation) — treating AI as a fundamental shift in how products get built, not a feature layer

Raise the bar on craft and platform quality.

Deliver work with the taste and polish to make experiences memorable, designing products opinionated enough to be useful yet flexible enough to configure across contexts, orgs, and user types

Articulate a compelling design vision to senior leadership (Director, VP+) — framing options vs. recommendations, building alignment without over-processing, and representing design in the rooms where organizational decisions get made

Act as a multiplier for the people around you — mentoring and developing designers, raising the bar on AI-native design practice, and connecting partners across functions to foster alignment and cohesion

12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale

A portfolio that shows end-to-end ownership of complex, multi-surface product systems—ideally including new product creation (0→1) or significant platform/tools work

Deep experience with AI-powered products, design tools, developer tools, or productivity platforms is strongly valued

Demonstrated ability to lead design in spaces of high organizational complexity—where the product is the process, and the users are internal builders with sophisticated needs

Experience designing for AI agents, conversational interfaces, or agentic workflows is a strong plus

Comfort with ambiguity: you've shipped in fast-moving spaces where the strategy and capabilities were evolving simultaneously

Experience influencing organizational processes or ways of working through product/design is highly valued—this role directly shapes how Instagram builds

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience influencing organizational processes or ways of working through product and design

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with AI-native product thinking — genuine point of view on how AI changes workflows, roles, and creative processes

Experience with platform thinking — designing something opinionated enough to be useful and flexible enough to be configurable across multiple orgs and user types

Experience operating at the intersection of AI capabilities, platform infrastructure, design systems, and organizational workflows

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

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12+ years of product design experience, with demonstrated impact on platforms, tools, or developer/maker experiences at scale.

A portfolio that shows end-to-end ownership of complex, multi-surface product systems—ideally including new product creation (0→1) or significant platform/tools work.