Meta(Meta Platforms)岗位:Product Marketing Lead, Social and AI, Facebook Responsibilities
Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with research, product, comms and policy teams
Develop and execute on complex go-to-market strategies including goals, success metrics, asset development and integrated launch planning with cross functional partners across the company
Partner across the PMM, brand, marketing and channel teams on outbound marketing strategies and campaigns to drive awareness, adoption and long term engagement
Identify and frame ambiguous marketing challenges, develop structured recommendations supported by data, and present actionable plans to leadership and cross-functional partners
Minimum Qualifications
BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field)
12+ years of full-time experience in Product Marketing, partnering closely with Product teams
Experience crafting GTM strategies based on consumer-driven insights
Experience with consumer-facing product launches and consumer campaigns
Deep understanding and/or active use of consumer AI products
Experience working with product, marketing, communications and growth teams at all levels of management, both internally and externally
Experience driving presentations with executives and cross functional teams
Experience developing, leading, and influencing analytically rigorous, multi-channel marketing campaigns with a variety of internal teams and external stakeholders
Experience with 0-to-1 products in ambiguous, fast-paced environments
Experience communicating marketing strategies, insights, and recommendations in writing and in presentations to executive and cross-functional audiences
Project management experience
Preferred Qualifications
Global experience working across a number of markets, with knowledge of varied cultural, social, and business landscapes to support international product marketing efforts
Product marketing experience spanning marketing communications and/or product management
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with end-to-end product lifecycle management
Experience repositioning or revitalizing a mature consumer product for new audiences
Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
MBA degree
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses.
When Facebook launched in 2004, it changed the way people connect.
Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.
Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America:$190,000/year to $258,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location.
Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.
In addition to base compensation, Meta offers benefits.
Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer.
We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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Equal Employment Opportunity Metais proud to be an Equal Employment Opportunity employer.
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