产品营销负责人

Build, lead, and develop a large, global team of product marketers driving strategic consumer initiatives across the Facebook app.

People management is a core responsibility of this role: hiring and organizational design, coaching and performance management, and career development across a large, multi-layered team.

Set the vision and strategy for how Facebook grows relevance with the next generation and delivers deeper value to core users, including the positioning frameworks that guide Facebook across existing and new markets and user segments.

Have a pulse on the consumer and on culture, and marry the two with business and product strategy to develop marketing that moves consumers at scale, influencing product strategy and roadmaps as the voice of the consumer.

Shape the Facebook narrative: partner with product to make it true, and partner with cross-functional teams to land it with consumers and in culture.

Lead analysis and diagnosis around key opportunity areas across markets, cohorts, and surfaces (Feed, Video, Groups, Marketplace, Dating, Messaging, AI experiences) to drive growth through the funnel.

Plan and lead successful product launches and go-to-market in the US and key global markets, educating people on new Facebook experiences and driving adoption, usage, and retention.

Lead and collaborate across cross-functional teams (product, engineering, data science, brand, PR, legal, policy) and the broader ecosystem — creators, communities, small businesses, policy makers, news media, and advocates — to create integrated marketing moments that are contextually relevant.

15+ years of experience in product marketing, growth marketing, or related disciplines for internet and/or consumer technology, including leading product marketing teams

Track record of successfully building, mentoring, and leading a large and diverse global team

Experience partnering closely with product management and engineering to represent market requirements and shape roadmap, and with brand and growth marketing partners to bring products and campaigns to market

Ability to lead matrixed organizations and functions toward common goals with operational rigor and enthusiasm

Knowledge and understanding of a wide range of industry landscapes, including but not limited to social media, short-form and long-form video, creator economy, online marketplaces, privacy, and integrity

Proven experience leveraging data to solve complex problems and drive user acquisition and engagement strategies

Experience marketing products at significant scale (100M+ users) as well as launching new, early-stage products

Global experience working across a number of markets, with knowledge of diverse cultural, social, and business landscapes

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.

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15+ years of experience in product marketing, growth marketing, or related disciplines for internet and/or consumer technology, including leading product marketing teams.

Track record of successfully building, mentoring, and leading a large and diverse global team.