产品营销经理，增长与市场拓展

Meta（Meta Platforms）岗位：Product Marketing Manager, Growth & Market Expansion Responsibilities

Insights & Research: Partner with research, market intelligence, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies

Performance & Prioritization: Define success metrics, roadmaps, and prioritization across a range of business initiatives;

7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries

Track record of launching products in international markets, including navigating regulatory, cultural, and channel complexities

Experience using customer research, data, and market insights to inform product positioning, go-to-market strategy, and business decisions

Demonstrated ability to lead cross-functional initiatives in fast-paced, rapidly changing environments with multiple stakeholders

Strong executive communication skills, comfortable presenting to and influencing leadership

Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Product marketing experience launching consumer hardware, software, or connected devices in international markets

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Domain knowledge in AR/VR, wearable devices, smart glasses, mobile devices, and/or hardware/software platforms

Ability to make strategic decisions in ambiguous, data-sparse environments and to iterate rapidly

Experience with both 0-to-1 market entries and scaling established products in existing markets

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.

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7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries.