设计创意总监

Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels

Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility

Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems

Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions

Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback

Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression

Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels

Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions

Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems

10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams

Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression

Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines

Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles

Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design

Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners

Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams

Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner

Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

Take the first step toward a rewarding career at Meta.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.

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10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems.

10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams.