品牌设计师，战略计划 - Instagram 品牌工作室

Meta（Meta Platforms）岗位：Brand Designer, Strategic Initiatives - Instagram Brand Studio Responsibilities

Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations

Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints

Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs

Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly

Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders

Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view

Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms

Provide direction and mentorship to designers across the organization, raising the bar for craft

Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D

Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product

Strong presentation and communication skills — ability to defend design decisions and bring diverse stakeholders along

Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level

8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design

Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints

A portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Knowledge of UX/UI design principles and how brand systems integrate with product design patterns

Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D.

Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product.