品牌设计师，创意X

Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles

Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels

Develop original, original design concepts across a range of marketing touchpoints — balancing expressive exploration with system rigor

Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality

Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand

Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions; influence and align stakeholders

Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience

Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance

Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism

8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems

Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits

Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format expressions

Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders, incorporate feedback, and deliver work that ships

Effective communication skills, with a track record of influencing creative strategy and design decisions through presentations, narratives, and clear design rationale

Proficiency in Figma and Adobe Creative Suite, with the ability to produce explorations, high-fidelity designs, and presentation-ready assets

Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance, where applicable)

Demonstrated ability to create global-ready frameworks that scale across markets, localization needs, and diverse cultural contexts without losing brand integrity

Proven ability to operate effectively in highly ambiguous problem spaces—bringing structure, options, and momentum when the path isn’t defined

Motion design skills (or strong motion graphics partnership experience) to extend brand systems into animation, transitions, and dynamic storytelling.

Experience designing for technology platforms that span multiple surfaces and constraints (e.g., consumer hardware, wearables, or hardware and software ecosystems)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Experience with immersive or emerging formats (e.g., AR/VR, spatial/3D, interactive experiences) as part of a brand or marketing creative

Experience collaborating with adjacent disciplines (motion, photography, production, creative technologists) and comfort incorporating new tools/AI workflows to deliver integrated, multi-format systems

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Experience working across both product and marketing contexts, able to translate product strategy into clear brand systems and expressive campaign works

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems.