全球营销负责人，Instagram-Creators-Threads

Meta（Meta Platforms）岗位：Global Head of Marketing, Instagram-Creators-Threads Responsibilities

Set the strategic vision across the full portfolio.

Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.

Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.

Shape brand evolution and competitive positioning & drive growth with critical audiences.

Own the marketing strategy for important audiences across the portfolio.

Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.

Build and scale the through-creator marketing model.

Integrate AI into marketing strategy and operations.

Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.

Influence product strategy and cross-functional priorities.

Partner with Product, Engineering, Data Science, Research, and Creative teams to inform product roadmaps, build effective go-to-market strategies, and deliver integrated marketing that connects to measurable business outcomes.

Build measurement frameworks and use data to drive decisions.

Define brand health architectures, set success metrics, build measurement systems for sustained marketing, and use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership.

Manage significant marketing investment.

Make resource allocation decisions across a multi-product portfolio, balancing short-term performance with long-term brand building, and demonstrating ROI to C-suite stakeholders.

Develop and lead a world-class marketing organization.

Lead, inspire, and grow a large, multi-disciplinary team spanning brand marketing, product marketing, creator marketing, and integrated campaigns.

Foster a culture of excellence, inclusion, intellectual rigor, and speed.

Represent the portfolio at the highest levels.

Present to executive leadership, including C-suite and CEO-level reviews, with clarity, conviction, and data.

Build influence and alignment across matrixed stakeholders.

12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale

10+years of experience with team leadership, cross-functional team leadership, or team management

Demonstrated track record of managing a multi-product or multi-brand portfolio with distinct brand identities and competing resource demands

Proven experience developing global strategy and delivering impactful marketing campaigns internationally, supported by data

Deep data fluency: proven experience building measurement frameworks, defining brand health metrics, and using data to shape both strategy and investment decisions

Experience building mass-market consumer-centric brands with demonstrated expertise in brand evolution or brand repositioning during periods of significant product or market change

Experience developing and executing large-scale integrated marketing campaigns (online/offline, social, digital, events), including both brand-building and acquisition marketing

Experience sitting on executive leadership teams, influencing company-level strategy, and presenting to C-suite and executive stakeholders

Experience partnering with product management, engineering, data science, research, creative, and other cross-functional teams to shape product roadmaps and drive business results

Experience managing significant marketing budgets and making portfolio-level resource allocation tradeoffs

Experience leading marketing for products at different maturity stages simultaneously (established global brands, high-growth emerging products, brand transformations)

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

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You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

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12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale.

10+ years of experience with team leadership, cross-functional team leadership, or team management.