The Senior Content Marketing Manager sits within the Global Content & Creative Studio on the Amazon Ads Marketing team.
We are seeking a versatile, AI-forward content marketer who combines exceptional writing and storytelling skills with strong program management capabilities to drive our brand content strategy at scale.
In this highly cross-functional role, you'll be responsible for both creating compelling content—leveraging AI tools—and program managing the production of content through agencies and third-party publishers.
This role is uniquely positioned at the intersection of content creation and content operations.
You will translate brand strategy and narrative-driven messaging frameworks into customer-facing content while simultaneously building and managing the systems, partnerships, and workflows that enable content production at scale.
Key job responsibilities
Translate narrative-driven messaging frameworks into compelling, high-quality website editorial content across all stages of the funnel (awareness, consideration, conversion) and all customer cohorts (Enterprise, SMB, Agency) Write and deliver thought leadership content, articles, sponsored content, case studies, video scripts, research narratives, guides, blog posts, and other formats that drive brand awareness and shift perceptions through data-driven storytelling Program manage the end-to-end production of branded/sponsored content initiatives with premium third-party publishers, from ideation through execution Leverage AI tools (e.g., generative AI platforms, AI writing assistants, custom AI agents) as a core part of the content creation workflow to increase messaging consistency and scale of content output Serve as a brand guardian and content quality bar raiser, ensuring all content—whether created internally, by AI tools, or by external partners—meets Amazon Ads editorial standards and brand guidelines Champion AI-first content creation methodologies across the marketing organization, sharing learnings, best practices, and demonstrating the art of the possible with AI-assisted content development Develop and maintain a content calendar that balances always-on content needs with campaign-driven initiatives and emerging opportunities A day in the life
The day-to-day of this role blends hands-on content creation with strategic program management.
You might start your morning using AI tools to draft a thought leadership article based on a brand narrative brief, then shift to reviewing sponsored content deliverables from a publisher partner against brand guidelines.
After lunch, you could be leading a cross-functional alignment meeting on messaging consistency, followed by optimizing your AI content workflows based on performance data.
You'll regularly context-switch between writing compelling copy with AI assistance, managing external partner timelines and deliverables, evangelizing brand narratives to stakeholder teams, and experimenting with new ways to push content quality and velocity.
To be successful, you will need to establish clear processes, set prioritization, and communicate effectively with internal and external customers.
The right candidate will be a self-starter who is deeply curious about AI's potential to transform content marketing, has strong interpersonal and project management skills, and maintains an extremely high bar for content quality.